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Fundraising metrics you need for navigating the COVID-19 storm

A fundraiser without good data at his or her fingertips is like a ship without a rudder. And, right…

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Ask this one question to uncover costly segmentation mistakes

This week I am going to show you how to run one of the most important fundraising reports you…

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Supporter care lessons from Melania: The pitfalls of outsourced ‘thank you’ notes

As this CNN article reveals Melania asked a lower-level East Wing staffer with writing the thank you notes to…

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What makes a fundraising appeal unsuccessful?

Over the last 17 years, I have created and evaluated hundreds of fundraising letters, emails, web pages, and integrated…

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