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Fundraising metrics you need for navigating the COVID-19 storm
A fundraiser without good data at his or her fingertips is like a ship without a rudder. And, right…
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What makes a fundraising appeal unsuccessful?
Over the last 17 years, I have created and evaluated hundreds of fundraising letters, emails, web pages, and integrated…
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Seven steps for a successful end of year fundraising campaign
How important are November and December in your fundraising calendar? Is the end of the year the time when…
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Looking for hidden opportunities in fundraising
In one of his recent blog posts Drayton Bird, one of my favourite marketing experts, spelled out a simple truth:…
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