Key Steps For Launching A Successful Capital Campaign: Do a Feasibility Study

19th July 2017

A feasibility study is a series of interviews that your capital campaign team or a consultant conducts with members of the community/ church and other potential donors to help determine whether or not your campaign will be able to raise the needed funds within a specific time frame.

Step Two:  Conduct a feasibility study 

A feasibility study allows you to determine whether or not the community/ the church would be willing to support your project.

During the feasibility study, your campaign team will need to look at several factors:

  • Perception of the proposed project and your church in general.
  • The potential size of your supporter base and the ability of those supporters to make large gifts.
  • Available internal resources and where those resources are lacking.
  • External factors that could come into play during the capital campaign.
  • Other relevant information.

During these interviews, it is the job of the interviewer to flesh out the interviewees’ perceptions of the charity, their perspective on the proposed project, and the feasibility of the fundraising efforts.

Often people who are interviewed are current or potential major donors, representatives of church groups or community groups who might be interested in supporting the project, trustees of key grant making bodies, long standing church members who have the capacity to make large contributions, etc.

In addition to conducting the interviews the people responsible for carrying out the feasibility study research various sources of funding, local or national and offer some recommendations about what is required to secure funding from these sources.

So, before you launch a capital campaign, it is essential to conduct a feasibility study to make sure that you can actually pull the campaign off.