Legacy Giving

Encouraging Donors to Make Gifts of Lasting Value


Tom Ahern, one of the most inspirational promoters of good practice in charity communications and fundraising once said: “A person aged 65 is far more likely to have two things a young adult won’t have: (1) enough stuff, and (2) a sense that time is running out.”

Ahern is describing the Baby Boomers who make up a large portion of any Christian charity’s database. Right now, these are the people your charity might be targeting effectively through direct mail but not through legacy giving.

Why? – Because when it comes to legacy giving charities tend to focus on the wrong prospects (e.g. older seniors in their 70s or 80s). Many Christian charities tend to start the legacy giving cultivation process too late. Or, they keep sending out impersonal legacy materials rather than talking to donors about legacy giving.

By doing the wrong things, or not doing anything at all, your charity might be missing major opportunities to fund future work.

So, if you are looking for ways to breathe new life into your legacy giving programme and materials give us a call. We would be happy to help your charity build a viable legacy programme that will bear fruit for many years to come.

What We Offer

  • Offer biblical insights about legacy giving in the context of whole-life stewardship;
  • Share the latest research trends and thinking about legacy giving and examples of best practice from other charities;
  • Work with you to put into practice the essential principles for running a successful legacy programme;
  • Evaluate the giving behaviour of your long term donors and help you set the right goals, tools and policies for increasing your charity’s income through legacy gifts;
  • Offer advice and practical help via copywriting, design and compelling video productions to promote legacy giving to different audiences;
  • Show you how to identify legacy prospects and cultivate relationships with them over time;
  • In-house training on principles of effective legacy giving, on how to write compelling copy for legacy materials, how to identify the right legacy prospects and much more.

For the latest training opportunities see the Training section in our website or, sign up to our free Fundraising Insights.

Why Choose Us

We’re biased, but we think there are lots of good reasons to work with us:

  • Kinship: We share your values and your passion for effective ministry and service because we are Christians too. And, we understand the motivations and attitudes of Christian donors you are engaging with.
  • Value: Our services are not driven by profit. We know that charities sometimes pay a hefty price for doing important things on the cheap or by paying too much. That’s why we price our services fairly and focus on providing value for money.
  • ROI: Our clients see tangible results within weeks or months of working with us. To find out for yourself what they say about us visit our Clients page.
  • Training & Support: We provide lots of training and support to your staff via phone, email, skype or in person. Click here to learn more about our fundraising training offers.