Fundraising Strategies

Integrated Strategies for Growing Your Charity’s Income


Traditionally fundraising strategies were build upon a stream of mass communications focused on financial transactions. In that environment, many charities met their funding goals by pursuing the same fundraising strategy indefinitely.

This is not the case any more. To put it simply, you cannot fundraise successfully in today’s world using yesterday’s fundraising tools.

Changes in Christian donors’ attitudes, the evolution of fundraising techniques, the digital revolution and a variety of socio-economic factors demand that you should constantly evaluate and adapt your fundraising and marketing strategies.

We work with you to assess your current plan and activities. Also, we offer you strategic frameworks and insights to create a robust fundraising strategy.

Our involvement includes:

  • Assessment of the strengths and weaknesses of your fundraising strategy, activities and outcomes;
  • Sharing key principles for fundraising and marketing success;
  • Helping you to choose the right fundraising and marketing strategies for your cause;
  • Discussing the pitfalls that might hinder your charity from implementing a robust strategy;
  • Assistance with designing a strategy including: setting specific fundraising and marketing goals, materials and allocation of human and financial resources;
  • Providing benchmarks for evaluating the effectiveness of your fundraising;
  • Offering biblical insights on fundraising and communications;

Why Choose Us

We’re biased, but we think there are lots of good reasons to work with us:

  • Kinship: We share your values and your passion for effective ministry and service because we are Christians too. And, we understand the motivations and attitudes of Christian donors you are engaging with.
  • Value: Our services are not driven by profit. We know that charities sometimes pay a hefty price for doing important things on the cheap or by paying too much. That’s why we price our services fairly and focus on providing value for money.
  • ROI: Our clients see tangible results within weeks or months of working with us. To find out for yourself what they say about us visit our Clients page.
  • Training & Support: We provide lots of training and support to your staff via phone, email, skype or in person. Click here to learn more about our fundraising training offers.