Consulting

Direct Mail Fundraising

These days some experts talk endlessly about online giving, as though direct mail fundraising was dead. But, this is not the case. For many charities, including Christian ones, direct mail is still the most significant channel for engaging with donors and receiving gifts.

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That is why we focus on helping Christian charities to generate great ROIs from their appeals, new donor acquisition campaigns, donor renewal packages, regular giving programmes, etc.

We offer expert advice and practical help through copywriting and design services enabling clients to develop compelling cause concepts, craft inspiring appeals that engage with their supporters and meet their fundraising goals.

What We Offer

  • Analyse the effectiveness of your direct mail fundraising to identify direct mail concepts and packages that are likely to generate the highest ROI’s.
  • Evaluate fundraising appeals copy, fundraising asks, stories and other key components of your fundraising packages and campaigns.
  • Set up and launch a regular giving programme to convert one-off donors into regular givers.
  • Set up and launch a new donor acquisition campaign to get new donors for your cause. We can develop the cause concept, develop key campaign messages, produce copy and design your campaign materials for print and online, prepare the follow up materials, etc.
  • Run a wide range of fundraising reports for discovering the effectiveness of the campaign.
  • Run direct mail fundraising tests to evaluate your fundraising packages, data selection or multi-channel mixing. Also, we can provide clear guidelines for future tests.
  • Develop donor reactivation packages. Identify lapsed donors and donors who are likely to upgrade their giving. Develop cause concepts, produce fundraising copy and design specific donor reactivation and upgrade packages.
  • In-house training on principles of effective direct mail fundraising, on how to write compelling fundraising copy, what costly mistakes to avoid in direct mail fundraising, and much more.

We can produce all the key elements of the programme including: designing the framework of the programme, the criteria for data segmentations and mailings, the regular giving brochure, suggestions for follow up materials, website pages, online and offline advertising, videos, etc.

Set up and run fundraising reports to help you determine the effectiveness of this campaign.

  • Set up and launch a new donor acquisition campaign to get new donors for your cause.

We can develop the cause concept, develop key campaign messages, produce copy and design your campaign materials for print and online, prepare the follow up materials, etc.

Also we can offer advice on who to target with the campaign and publications or websites to be used for placing inserts or online adverts.

Set up and run fundraising reports for discovering the effectiveness of the campaign.

  • Run direct mail fundraising tests to evaluate your fundraising packages, data selection or multi-channel mixing. Also, we can provide clear guidelines for future tests.
  • Develop donor reactivation or upgrading packages. Identify lapsed donors and donors who are likely to upgrade their giving. Develop cause concepts, produce fundraising copy and design specific donor reactivation and upgrade packages.

We can help produce follow up materials and set up and run the fundraising reports to evaluate the effectiveness of the donor upgrading and reactivation efforts.

  • In-house training on principles of effective direct mail fundraising, on how to write compelling fundraising copy, what costly mistakes to avoid in direct mail fundraising, and much more.

Contact us for a free discussion on how we can help your charity raise more money through direct mail.

Why Choose Us

We’re biased, but we think there are lots of good reasons to work with us:

  • Kinship: We share your values and your passion for effective ministry and service because we are Christians too. And, we understand the motivations and attitudes of Christian donors you are engaging with.
  • Value: Our services are not driven by profit. We know that charities sometimes pay a hefty price for doing important things on the cheap or by paying too much. That’s why we price our services fairly and focus on providing value for money.
  • ROI: Our clients see tangible results within weeks or months of working with us. To find out for yourself what they say about us visit our Clients page.
  • Training & Support: We provide lots of training and support to your staff via phone, email, skype or in person. Click here to learn more about our fundraising training offers.