How to get new donors to make a second gift?

28th March 2016

Our Fundraising Fitness Test often shows that a typical charity loses over 60% of their first time donors acquired…

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Of fuchsias, weeds and effective fundraising

26th February 2016

Do you like gardening? – I know this might sound like an odd question to ask a fundraiser but,…

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One thank you too far …

30th January 2016

Recently I received thank you letters by two charities I don’t support. Amazing! – I haven’t given them a…

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Why donor reactivation matters?

24th January 2016

It matters because it is easier (and cheaper) to encourage a past donor to give again than to get…

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How to write great appeals

16th January 2016

Why do you think donors respond to your fundraising appeals? They respond because they feel a personal connection with your…

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What can you do with your charity’s ‘inbetweeners’?

1st May 2015

This blog post is not about the TV series by the way. In the context of this discussion –…

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Eight ways to increase the effectiveness of your direct mail fundraising

10th April 2015

Direct mail fundraising is often counter-intuitive and the chances are that your CEO or other senior staff will have plenty…

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How to raise more money through your fundraising appeals

28th March 2015

Here are some common pitfalls to avoid if you want to raise more money, not less, through your fundraising appeals:…

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