Recently I received thank you letters by two charities I don’t support. Amazing! – I haven’t given them a…
Why donor reactivation matters?
24th January 2016It matters because it is easier (and cheaper) to encourage a past donor to give again than to get…
How to write great appeals
16th January 2016Why do you think donors respond to your fundraising appeals? They respond because they feel a personal connection with your…
What can you do with your charity’s ‘inbetweeners’?
1st May 2015This blog post is not about the TV series by the way. In the context of this discussion –…
Eight ways to increase the effectiveness of your direct mail fundraising
10th April 2015Direct mail fundraising is often counter-intuitive and the chances are that your CEO or other senior staff will have plenty…
How to raise more money through your fundraising appeals
28th March 2015Here are some common pitfalls to avoid if you want to raise more money, not less, through your fundraising appeals:…
What does the Bible say about fundraising?
5th February 2015What is your view of fundraising? Do you believe that fundraising is part of God’s plan for your ministry…