Blog

Why donor reactivation matters?

24th January 2016

It matters because it is easier (and cheaper) to encourage a past donor to give again than to get…

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How to write great appeals

16th January 2016

Why do you think donors respond to your fundraising appeals? They respond because they feel a personal connection with your…

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What can you do with your charity’s ‘inbetweeners’?

1st May 2015

This blog post is not about the TV series by the way. In the context of this discussion –…

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Eight ways to increase the effectiveness of your direct mail fundraising

10th April 2015

Direct mail fundraising is often counter-intuitive and the chances are that your CEO or other senior staff will have plenty…

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How to raise more money through your fundraising appeals

28th March 2015

Here are some common pitfalls to avoid if you want to raise more money, not less, through your fundraising appeals:…

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What does the Bible say about fundraising?

5th February 2015

What is your view of fundraising? Do you believe that fundraising is part of God’s plan for your ministry…

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