In an article in the Harvard Business Review titled The Best Entrepreneurs Are Missionaries, Not Mercenaries, Bill Taylor, the author…
How to get new donors to make a second gift?
28th March 2016Our Fundraising Fitness Test often shows that a typical charity loses over 60% of their first time donors acquired…
Of fuchsias, weeds and effective fundraising
26th February 2016Do you like gardening? – I know this might sound like an odd question to ask a fundraiser but,…
One thank you too far …
30th January 2016Recently I received thank you letters by two charities I don’t support. Amazing! – I haven’t given them a…
Why donor reactivation matters?
24th January 2016It matters because it is easier (and cheaper) to encourage a past donor to give again than to get…
How to write great appeals
16th January 2016Why do you think donors respond to your fundraising appeals? They respond because they feel a personal connection with your…
What can you do with your charity’s ‘inbetweeners’?
1st May 2015This blog post is not about the TV series by the way. In the context of this discussion –…
Eight ways to increase the effectiveness of your direct mail fundraising
10th April 2015Direct mail fundraising is often counter-intuitive and the chances are that your CEO or other senior staff will have plenty…