Four insights for making your charity emails work (harder) – Part One

23rd February 2022

According to  Email Benchmarking Report 2021 report from The Data Marketing Association (DMA) In 2021 charity email open rates increased to…

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Fundraising metrics you need for navigating the COVID-19 storm

13th May 2020

A fundraiser without good data at his or her fingertips is like a ship without a rudder. And, right…

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Four ideas for virtual Christmas events that can delight supporters and build community

23rd November 2021

Since the start of the pandemic virtual events have become the way charities like yours are engaging with their…

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How to get church leaders to give more to your charity’s mission

19th May 2021

How to encourage church leaders to increase giving to your Christian charity.

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How to stop donors from leaving?

10th May 2021

Once you have read ‘Why do Donors Stop Giving?‘ continue to read this post that can give you some…

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Why do donors stop giving?

10th May 2021

A while ago, I created a simple survey for a Christian charity client to use with donors who had…

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Covid-19 and fundraising one year on

24th March 2021

Yesterday marked the anniversary of the first lockdown in the UK to stop the spread of Covid-19. Over the…

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Ask this one question to uncover costly segmentation mistakes

16th February 2021

This week I am going to show you how to run one of the most important fundraising reports you…

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Supporter care lessons from Melania: The pitfalls of outsourced ‘thank you’ notes

23rd January 2021

As this CNN article reveals Melania asked a lower-level East Wing staffer with writing the thank you notes to…

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