A fundraiser without good data at his or her fingertips is like a ship without a rudder. And, right…
Covid-19 and fundraising one year on
24th March 2021Yesterday marked the anniversary of the first lockdown in the UK to stop the spread of Covid-19. Over the…
Ask this one question to uncover costly segmentation mistakes
16th February 2021This week I am going to show you how to run one of the most important fundraising reports you…
Supporter care lessons from Melania: The pitfalls of outsourced ‘thank you’ notes
23rd January 2021As this CNN article reveals Melania asked a lower-level East Wing staffer with writing the thank you notes to…
What makes a fundraising appeal unsuccessful?
15th November 2020Over the last 17 years, I have created and evaluated hundreds of fundraising letters, emails, web pages, and integrated…
Seven steps for a successful end of year fundraising campaign
17th September 2020How important are November and December in your fundraising calendar? Is the end of the year the time when…
Looking for hidden opportunities in fundraising
2nd June 2020In one of his recent blog posts Drayton Bird, one of my favourite marketing experts, spelled out a simple truth:…
Fundraising in the time of COVID-19: Seven things a Christian fundraiser can do in the next 30 days!
14th April 2020Right now, you are working from home all the time. Perhaps, you put your Easter fundraising appeal aside and…