Blog

Fundraising metrics you need for navigating the COVID-19 storm

13th May 2020

A fundraiser without good data at his or her fingertips is like a ship without a rudder. And, right…

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Covid-19 and fundraising one year on

24th March 2021

Yesterday marked the anniversary of the first lockdown in the UK to stop the spread of Covid-19. Over the…

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Ask this one question to uncover costly segmentation mistakes

16th February 2021

This week I am going to show you how to run one of the most important fundraising reports you…

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Supporter care lessons from Melania: The pitfalls of outsourced ‘thank you’ notes

23rd January 2021

As this CNN article reveals Melania asked a lower-level East Wing staffer with writing the thank you notes to…

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What makes a fundraising appeal unsuccessful?

15th November 2020

Over the last 17 years, I have created and evaluated hundreds of fundraising letters, emails, web pages, and integrated…

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Seven steps for a successful end of year fundraising campaign

17th September 2020

How important are November and December in your fundraising calendar? Is the end of the year the time when…

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Looking for hidden opportunities in fundraising

2nd June 2020

In one of his recent┬áblog posts Drayton Bird, one of my favourite marketing experts, spelled out a simple truth:…

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Fundraising in the time of COVID-19: Seven things a Christian fundraiser can do in the next 30 days!

14th April 2020

Right now, you are working from home all the time. Perhaps, you put your Easter fundraising appeal aside and…

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