A fundraiser without good data at his or her fingertips is like a ship without a rudder. And, right…
Four ideas for virtual Christmas events that can delight supporters and build community
23rd November 2021Since the start of the pandemic virtual events have become the way charities like yours are engaging with their…
How to get church leaders to give more to your charity’s mission
19th May 2021How to encourage church leaders to increase giving to your Christian charity.
How to stop donors from leaving?
10th May 2021Once you have read ‘Why do Donors Stop Giving?‘ continue to read this post that can give you some…
Why do donors stop giving?
10th May 2021A while ago, I created a simple survey for a Christian charity client to use with donors who had…
Covid-19 and fundraising one year on
24th March 2021Yesterday marked the anniversary of the first lockdown in the UK to stop the spread of Covid-19. Over the…
Ask this one question to uncover costly segmentation mistakes
16th February 2021This week I am going to show you how to run one of the most important fundraising reports you…
Supporter care lessons from Melania: The pitfalls of outsourced ‘thank you’ notes
23rd January 2021As this CNN article reveals Melania asked a lower-level East Wing staffer with writing the thank you notes to…
What makes a fundraising appeal unsuccessful?
15th November 2020Over the last 17 years, I have created and evaluated hundreds of fundraising letters, emails, web pages, and integrated…